The power of product platforms : building value and cost leadership
Marc H. Meyer ; Alvin P. Lehnerd
| Year of publication: |
1997
|
|---|---|
| Authors: | Meyer, Marc H. ; Lehnerd, Alvin P. |
| Publisher: |
New York [u.a.] : Free Press |
| Subject: | Produktpolitik | Produktinnovation |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 267 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-684-82580-5 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004333955