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1. Main topics and research framework of Chinese firms' international branding strategies / Zouhao Hu and Zhilin Yang -- 2. Development and main contents of international branding research / Xuenan Ju, Zuohao Hu and Zhilin Yang -- 3. Two perspectives of international marketing : standardization...
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This book is an essential guide or foundational toolkit for anyone who is involved in the process of developing, offering or selling any type of product or service. Based on How to surf on the waves of innovation and the principle of “form follows function” (System Architecture), it...
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