Produktmanagement : Produktinnovation, Markenpolitik, Programmplanung, Prozeßorganisation
von Werner Pepels
| Year of publication: |
1998
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
München [u.a.] : Oldenbourg |
| Subject: | Produktmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXVII, 683 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-486-24592-9 |
| Classification: | Forschung und Entwicklung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004351515