In today's competitive environment, manufacturing and service companies are intensifying their customization processes. Customization means companies must meet the challenge of providing individualized products and services, without introducing high costs. Therefore, companies must address both...

Introduces the basic terms and fundamentals of Product Lifecycle Management (PLM), and helps in starting a PLM development project. This book gives ideas and examples how PLM can be utilized in various industries. It also offers an insight into how PLM can assist in creating business...

Die Analyse der Faktoren, die zum Erfolg einer Produktidee führen, ist für das Management von großer Bedeutung, insbesondere in den Frühphasen der Produktentwicklung, wenn noch keine Absatzdaten für eine Diffusionsprognose vorliegen. Auf der Grundlage der Adoptions- und Diffusionstheorie...