Grundlagen des Entrepreneurial Marketing -- Märkte verstehen kontra neue Märkte schaffen -- Entwicklung neuer Produkte … und Services durch Entrepreneurial Marketing -- Die Alternative? Revolutionäre Geschäftsmodelle statt innovativer Produkte … -- Innovative Ansätze des Entrepreneurial Marketing -- Zielgruppenorientiertes Entrepreneurial Marketing -- Serviceteil. …

Building on 78 face-to-face interviews with managers from the marketing-sales-finance triangle (MSF-triangle), Dirk … degree under the supervision of Harley Krohmer, Chair of the Marketing Department, University of Bern, Switzerland. He now …Even though marketing, sales, and finance topics are interrelated, little is known about how the departments concerned …