Marketing & finance : working the interface
Alternative title: | Marketing and finance |
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Year of publication: |
1997
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Authors: | Walters, David |
Other Persons: | Halliday, Michael (contributor) |
Publisher: |
St. Leonards, NSW : Allen & Unwin |
Subject: | Marketing | Finanzierung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Konzeptheft - balanced scorecard
Poniewaz, Edward, (2004)
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Fusion for profit : how marketing and finance can work together to create value
Jagpal, Sharan, (2008)
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Produktion, Absatz, Finanzierung
Kistner, Klaus-Peter, (1994)
- More ...
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David, (1995)
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The role of marketing in creating shareholder value : implications for strategy decisions
Walters, David, (1995)
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Marketing and financial management : new economy, new interfaces
Walters, David, (2004)
- More ...