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Chaos marketing : how to win in a turbulent world
Nilson, Torsten H. - 1995
Persistent link: https://www.econbiz.de/10004303467
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Value added marketing : marketing management for superior results
Nilson, Torsten H. - 1992
Persistent link: https://www.econbiz.de/10004136294
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Customize the brand : make it more desirable and profitable
Nilson, Torsten H. - 2003
Persistent link: https://www.econbiz.de/10004663011
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Competitive branding : winning in the market place with value-added brands
Nilson, Torsten H. - 1998
Persistent link: https://www.econbiz.de/10013491157
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LETTERS TO THE EDITOR - Recent HBR articles generate thoughtful comments
Schein, Edgar H.; Naito, Haruo; Prabhat, G.B.; Akanmu, Olu - In: Harvard business review : HBR 75 (1997) 6, pp. 174-189
Persistent link: https://www.econbiz.de/10005980984