Showing 201 - 210 of 224
There is a crisis facing management education today. The importance of effective management in the development of profitable enterprises and a sound economy is recognised, as is also the contribution that management education can make in helping to develop more effective managers. However, the...
Persistent link: https://www.econbiz.de/10014883404
One hundred and seventy‐nine heads of sales or direct marketing departments in large UK companies across five industry sectors completed mail questionnaires concerning the knowledge management (KM) practices employed by their firms. The extents of the KM systems operating within sample...
Persistent link: https://www.econbiz.de/10014880215
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Purpose – The purpose of this paper is to examine the state of readiness of large UK based retailing companies for the introduction of ubiquitous computing (U‐computing) retailing applications. Design/methodology/approach – A questionnaire was distributed to a sampling frame of large...
Persistent link: https://www.econbiz.de/10014803525
Shoppers leaving four supermarket outlets (two in one of London’s most prosperous boroughs and two in London’s poorest) were questioned about their attitudes towards having to wait in queues, including express checkout lines. The list of interview questions incorporated items designed to...
Persistent link: https://www.econbiz.de/10014803884
A number of large UK charities have extended their product sales into areas not traditionally associated with non‐profit organisations. Examines the connection between a person’s assessment of the quality and value for money of conventional charity goods (T‐shirts or coffee mugs for...
Persistent link: https://www.econbiz.de/10014895689
Purpose – The aim of this paper is to examine the factors that induced people to follow the 2005 Ashes cricket series on television and to explore the implications of these factors for the marketing of English cricket as a brand. Design/methodology/approach – A total of 427 members of the...
Persistent link: https://www.econbiz.de/10014895946
Purpose – The purpose of the study was to examine how heads of small charitable performing arts organisations who did not possess backgrounds or qualifications in marketing interpreted the implications, for future marketing activities, of significant cuts in government funding and how their...
Persistent link: https://www.econbiz.de/10014987742
It is only right that in the present financial climate consideration should be given to assessing and improving trainer effectiveness. The training function can absorb considerable resources in the organisation and apparently yield very little in return. On the other hand, it can produce real...
Persistent link: https://www.econbiz.de/10014974823