A must-have reference resource for quantitative management researchers, this dictionary contains over 100 entries covering the fundamentals of qualitative methodologies; covering both analysis and implementation

Within the academic realm, doctoral research plays a vital role in the advancement of knowledge. In areas ranging from strategy and international business to marketing, finance and operations management, the contributions in this volume represent the very best in doctoral research in the field...

This paper is designed to set the scene in terms of introducing the methodological framework used in the academic “think tank” in marketing held at Lake of Menteith in Scotland in 1999. Some important academic insights and considerations are discussed at the outset with regard to the...