Purpose – The purpose of this paper is to report on how the University of Central Florida's (UCF's) Rosen College of … Central Florida. Design/methodology/approach – A case study approach was followed and the findings and examples reported in … and tourism organizations in the Central Florida region. Over the years, industry partners have committed significant …

building the Orlando Orange County Convention and Visitors Bureau from a two‐person organization into the multi million … mission and goals of the Orlando CVB provides important lessons on how to manage all stakeholders especially the corporate …