Pizam, Abraham; Okumus, Fevzi; Hutchinson, Joe - In: Worldwide Hospitality and Tourism Themes 5 (2013) 3, pp. 244-254
Purpose – The purpose of this paper is to report on how the University of Central Florida's (UCF's) Rosen College of … Central Florida. Design/methodology/approach – A case study approach was followed and the findings and examples reported in … and tourism organizations in the Central Florida region. Over the years, industry partners have committed significant …