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Grönroos, Christian
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Meddelanden från Svenska Handelshögskolan
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Journal of Service Management
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Bank, kund och samhälle i globaliseringens tid : en antologi tillägnad Goran Collert
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21
Internationell marknadsföring inom tjänstesektorn
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
31
(
1978
)
4
,
pp. 295-306
Persistent link: https://www.econbiz.de/10002547097
Saved in:
22
Market-oriented management in service businesses
Grönroos, Christian
- In:
Liiketaloudellinen aikakauskirja
28
(
1979
)
4
,
pp. 287-299
Persistent link: https://www.econbiz.de/10002547107
Saved in:
23
Marknadsföring av industriella tjänster
Grönroos, Christian
-
1979
Persistent link: https://www.econbiz.de/10002547126
Saved in:
24
Marknadsorienterad företagsledning inom tjänstesektorn : ett organisatorisktproblem
Grönroos, Christian
-
1978
Persistent link: https://www.econbiz.de/10002547174
Saved in:
25
The nature of service marketing
Grönroos, Christian
-
1978
Persistent link: https://www.econbiz.de/10002547184
Saved in:
26
The need for a system for an extensive information analysis of specific marketing decisions
Grönroos, Christian
- In:
European journal of marketing : EJM
7
(
1973
)
2
,
pp. 130-136
Persistent link: https://www.econbiz.de/10002547196
Saved in:
27
Resultatinriktad företagsledning genom bättre marknadsorientering eller effektivare marknadsföring
Grönroos, Christian
- In:
Liiketaloudellinen aikakauskirja
30
(
1981
)
4
,
pp. 447-458
Persistent link: https://www.econbiz.de/10002547221
Saved in:
28
Resultatmedveten strategisk planering och marknadsföring i tjänsteföretrag
Grönroos, Christian
-
1981
Persistent link: https://www.econbiz.de/10002547230
Saved in:
29
Servicenäringarna saknas i företagsekonomisk forskning
Grönroos, Christian
- In:
Ekonomiska Samfundets tidskrift
32
(
1979
)
1
,
pp. 195-200
Persistent link: https://www.econbiz.de/10002547244
Saved in:
30
Service-oriented international marketing strategies : an overview
Grönroos, Christian
-
1979
Persistent link: https://www.econbiz.de/10002547262
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