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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10004404115
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Service management and marketing : a customer relationship management approach
Grönroos, Christian - 2. ed.
Persistent link: https://www.econbiz.de/10004594745
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Strategic management and marketing in the service sector
Grönroos, Christian - 1993 - 4. print.
Persistent link: https://www.econbiz.de/10004180287
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Relationship marketing : interaction, dialogue and value
Grönroos, Christian - 1997
Persistent link: https://www.econbiz.de/10004715447
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Developing the service offering - a source of competitive advantage
Grönroos, Christian - 1987
Persistent link: https://www.econbiz.de/10004754484
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Internationell marknadsföring inom tjänstesektorn
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 31 (1978) 4, pp. 295-306
Persistent link: https://www.econbiz.de/10009917697
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Servicenäringarna saknas i företagsekonomisk forskning
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 32 (1979) 1, pp. 195-200
Persistent link: https://www.econbiz.de/10009917700
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Konkurrenskraft i servicesamhället
Grönroos, Christian - In: Ekonomiska Samfundets tidskrift 40 (1987) 3, pp. 137-144
Persistent link: https://www.econbiz.de/10009917798
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Value co-creation in service logic : a critical analysis
Grönroos, Christian - In: Marketing theory 11 (2011) 3, pp. 279-301
Persistent link: https://www.econbiz.de/10009870763
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Service-oriented strategies in industrial marketing
Grönroos, Christian - 1985
Persistent link: https://www.econbiz.de/10013400566