Managers aiming to utilize the potnetial of involving ordianry users in ideation for innovation currently receive very little guidance from the existing literature as regards how to do this in a satisfactory way. This paper aims to fill this knowledge gap by contributing towards better...

This book deals with how companies can involve customers or users in order to learn with them in the field of service-based business development. It presents a variety of customer-involvement approaches, methods for learning with customers, and the results of case studies conducted in both...

The effects of information technology on the creative performance in groups and individuals were examined. An experimental 3 2 design was used in order to assess the effects of computer-mediated and face-to-face interaction on creative performance. Forty-eight groups, divided into individuals or...

The main objective of this article is to report the empirical findings from a study on user involvement in service innovation. In doing this, we seek to answer the question of how user involvement affects the originality of new service ideas. An experimental investigation was carried out which...