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Purpose: This paper aims to investigate the role of five highly relevant advertiser- (i.e. personalization and ad placement) and consumer-controlled (i.e. privacy concerns, perceived relevance and Facebook motives) factors in the evaluation and perceived outcomes of personalized Facebook...
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Purpose: This study aims to investigate the development of adolescents’ advertising literacy and privacy protection strategies in the context of targeted advertisements on social networking sites (SNSs). Design/methodology/approach: A survey was conducted among 374 adolescents between 12 and...
Persistent link: https://www.econbiz.de/10012280297
Purpose: Following the outbreak of coronavirus disease 2019 (COVID-19), many forms of bottom-up civic action emerged as ways to collectively “flatten the curve” and tackle the crisis. In this paper, the authors examine to what extent local online and offline social integration contributes...
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