"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....

"This book creates a deeper understanding of the policies and practices that are involved in a successful e-marketing environment, highlighting the strategies and applications currently being used in both developed and developing countries"--Provided by publisher

"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...