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Marketing channel design and management
Coughlan, Anne T. - In: Kellogg on marketing, (pp. 232-257). 2010
Persistent link: https://www.econbiz.de/10008664279
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Distribution channel choice in a market with complementary goods
Coughlan, Anne T. - In: International journal of research in marketing : IJRM ; … 4 (1987) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10001041166
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Alliance structure and success in the global airline industry : an empirical investigation
Sullivan, Ursula Y. (contributor);  … - 2004
In this paper, we investigate the use of horizontal distribution alliances (HDAs) in the international airline industry. Airlines enter these alliances to effectively meet the needs of passengers in new and expanding markets. We apply transaction cost analysis (TCA) to develop a conceptual...
Persistent link: https://www.econbiz.de/10003730155
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The detail of drugs : horizontal distribution alliances in the international pharmaceutical industry
Sullivan, Ursula Y. (contributor);  … - 2004
Persistent link: https://www.econbiz.de/10003730160
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Channel management: structure, governance, and relationship management
Anderson, Erin; Coughlan, Anne T. - In: Handbook of marketing, (pp. 223-247). 2006
Persistent link: https://www.econbiz.de/10003335105
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Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.; Shaffer, Greg Eric - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
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Determinants of pay levels and structures in sales organizations
Rouziès, Dominique; Coughlan, Anne T.; Anderson, Erin; … - In: Journal of marketing 73 (2009) 6, pp. 92-104
Persistent link: https://www.econbiz.de/10003901119
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A cointegration analysis of the correlates of performance in franchised channels
Dant, Rajiv P.; Kacker, Manish; Coughlan, Anne T.; … - In: Economics and management of networks : franchising, …, (pp. 169-189). 2007
Persistent link: https://www.econbiz.de/10003435920
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Optimal sales force diversification and group incentive payments
Caldieraro, Fabio; Coughlan, Anne T. - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1009-1026
Persistent link: https://www.econbiz.de/10003909041
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Creating superior value by managing the marketing-operations management interface
Coughlan, Anne T.; Shulman, Jeffrey D. - In: Kellogg on marketing, (pp. 393-408). 2010
Persistent link: https://www.econbiz.de/10008664270