This essay examines methodological problems concerning the conceptualization and operationalization of phenomena central to medical geography. Its main argument is that qualitative research can be strengthened if the differences between instrumental and apparent validity are better understood...

1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del...

This paper examines methodological and policy issues of interest to medical geographers who use diagnosis-related groups (DRGs) in their research. Methodological issues are studied in terms of the calculation of DRGs and variation in the utilization of surgical and medical DRGs. It is argued...

The current Chilean government adopted a neoclassical model of development and subsequently introduced various incentives for the privatization of medical care. This paper analyzes health care financing in Chile during the last decade and evaluates government efforts to minimize state-financed...