Tailoring but not targeting : a critical analysis of "the Meth Project" aimed at Hispanic youth
Year of publication: |
August 2016
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Authors: | Scarpaci, Joseph L. ; Burke, Christine S. |
Published in: |
International journal of nonprofit and voluntary sector marketing. - Chichester : Wiley & Sons, ISSN 1465-4520, ZDB-ID 2211865-2. - Vol. 21.2016, 3, p. 168-179
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Subject: | Social Marketing | Social marketing | Zielgruppe | Target group | Interkulturelles Marketing | Cross-cultural marketing | Drogenkonsum | Drug consumption | Hispano-Amerikaner | Hispanics | Jugendliche | Youth | USA | United States |
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