Total Action muss das Funktionsprinzip jedes Unternehmens sein. Diejenigen Unternehmen, welche es verstehen, den Kunden in der heutigen anspruchsvollen Welt des totalen Wettbewerbs zu überzeugen, halten den Schlüssel zum geschä- lichen Erfolg in Händen. Fragt man Führungskräfte und...

What is so different about today's digital business technologies? Why is "digitisation" so important? Why is the Internet making such tremendous impact? What should my organisation do? What should I do? How to win customers in the digital world presents a template for seizing the opportunities...

Often-mentioned features of a business network are a strong inter-organizational design and an interactive and dynamic set of relationships acting in concert with one another for a common goal, bringing together core capabilities of different organizations to accomplish business improvements....