Consumer informedness and firm information strategy
Year of publication: |
2014
|
---|---|
Authors: | Li, Ting ; Kauffman, Robert J. ; Heck, Eric van ; Vervest, Peter ; Dellaert, Benedict G. C. |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 25.2014, 2, p. 345-363
|
Subject: | consumer choice | information strategy | marketing and IS | price and product information | randomized experiment | stated choice experiment | theory of consumer informedness | Experiment | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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