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The nature and measurement of marketing productivity in consumer durables industries : a firm level analysis
Hawkins, Del I. - In: Journal of the Academy of Marketing Science 15 (1987) 4, pp. 1-8
Persistent link: https://www.econbiz.de/10001062778
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An empirical analysis of cross-security information asymmetry and the "pecking order" hypothesis
Best, Roger J. - In: Journal of economics and finance 19 (1995) 3, pp. 19-29
Persistent link: https://www.econbiz.de/10001206765
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Prior information and the information content of self-tender offers
Best, Roger J. - In: The southern business & economic journal 18 (1995) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10001178383
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Consumer behavior : implications for marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 1983 - Rev. ed
Persistent link: https://www.econbiz.de/10000595080
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Earnings expectations and the relative information content of dividend and earnings announcements
Best, Roger J.; Best, Ronald W. - In: Journal of economics and finance 24 (2000) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10001569177
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Value stocks and market efficiency
Best, Roger J.; Best, Ronald W.; Yoder, James A. - In: Journal of economics and finance 24 (2000) 1, pp. 28-35
Persistent link: https://www.econbiz.de/10001507201
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An examination of earnings forecast revisions as evidence of a signaling role for stock spits
Best, Ronald W.; Best, Roger J. - In: The southern business & economic journal 26 (2003) 1/2, pp. 15-28
Persistent link: https://www.econbiz.de/10002185834
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Consumer behavior : building marketing strategy
Hawkins, Del I.; Best, Roger J.; Coney, Kenneth A. - 2004 - 9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
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Value-based pricing ROI
Best, Roger J.; Vomocil, Peter J. - In: The ROI of pricing : measuring the impact and making …, (pp. 8-30). 2014
Persistent link: https://www.econbiz.de/10010240079
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Firm size and stock returns : a stochastic dominance analysis
Best, Roger J.; Best, Ronald W.; Yoder, James A. - In: Advances in investment analysis and portfolio … 6 (1999), pp. 101-108
Persistent link: https://www.econbiz.de/10001438958