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Understanding business markets : interaction, relationships and networks
Ford, David (contributor) - 1990
Persistent link: https://www.econbiz.de/10004092487
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Handbook of business-to-business marketing
Lilien, Gary L. (contributor); Grewal, Rajdeep (contributor) - 2012
Persistent link: https://www.econbiz.de/10009498920
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Markt- und Produktmanagement : Die Instrumente des Business-to-Business-Marketing
Kleinaltenkamp, Michael - 2006 - 2., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10004920166
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Harvard business review on managing high-tech industries
1999
Persistent link: https://www.econbiz.de/10004586540
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Seeking for solutions within a project setting
Naudé, Peter; Henneberg, Stephan; Mouzas, Stefanos; … - In: Journal of business market management : jbm 3 (2009) 3, pp. 151-170
Persistent link: https://www.econbiz.de/10003893685
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The effects of relationship quality and lean applications on buyer-seller relationships
Sezen, Bulent; Turkkantos, Sema - In: International journal of business performance and … 5 (2013) 4, pp. 378-400
Persistent link: https://www.econbiz.de/10010360159
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Lean for sales : bringing the science of lean to the art of selling
Gillespie, Seán; Testani, Michael V. <Sr>; … - 2016
Traditional sales versus lean selling -- What is value; lean selling principles -- The lean selling "funnel" process explained -- Combining the art of selling with the science of lean -- Client capability study and identifying the 8 deadly forms of lean waste -- Getting to the root cause of a...
Persistent link: https://www.econbiz.de/10011458687
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Lean and global technology start-ups : linking the two research streams
Tanev, Stoyan; Stavnsager Rasmussen, Erik; Zijdemans, Erik - In: International journal of innovation management 19 (2015) 3, pp. 1-41
Persistent link: https://www.econbiz.de/10011293430
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Determinant factors of lean start-up-based incubation metrics on post-incubation start-up viability : case-based study
Tritoasmoro, Iwan Iwut; Ciptomulyono, Udisubakti; … - In: Journal of science and technology policy management : JSTPM 15 (2024) 1, pp. 178-199
Persistent link: https://www.econbiz.de/10014450013
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Lean selling
Bussmann, Wolfgang F. - 1995 - 2. Aufl.
Persistent link: https://www.econbiz.de/10000906651