Handbook of business-to-business marketing
Year of publication: |
2012
|
---|---|
Other Persons: | Lilien, Gary L. (contributor) ; Grewal, Rajdeep (contributor) |
Institutions: | Institute for the Study of Business Markets <University Park, Pa.> (contributor) |
Publisher: |
Cheltenham [u.a.] : Elgar |
Subject: | Marketing | Marketingtheorie | Industriemarketing | Investitionsgütermarketing | Business-to-Business-Marketing | Aufsatzsammlung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Special issue: The transition from product to service in business markets
Jacob, Frank, (2008)
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Handbook of business-to-business marketing
Lilien, Gary L., (2012)
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Science mapping in industrial marketing
Vieira, Francisco, (2015)
- More ...
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Referral equity and referral management : the supplier firm's perspective
Hada, Mahima, (2010)
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Calculating, creating, and claiming value in business markets : status and research agenda
Lilien, Gary L., (2010)
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The sales lead black hole : on sales reps' follow-up of marketing leads
Sabnis, Gaurav, (2013)
- More ...