Handbook of business-to-business marketing
[ISBM, Institute for the Study of Business Markets]. Ed. by Gary L. Lilien ; Rajdeep Grewal
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Lilien, Gary L. (contributor) ; Grewal, Rajdeep (contributor) |
| Institutions: | Institute for the Study of Business Markets <University Park, Pa.> (contributor) |
| Publisher: |
Cheltenham [u.a.] : Elgar |
| Subject: | Marketing | Marketingtheorie | Industriemarketing | Investitionsgütermarketing | Business-to-Business-Marketing | Aufsatzsammlung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXII, 772 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-8498-0142-3 |
| Source: |
Persistent link: https://www.econbiz.de/10009498920