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Lean Marketing : Effizienz und Flexibilität als Herausforderungen für "schlanke" Strategien der marktorientierten Unternehmensführung
Benkenstein, Martin - In: Marktorientierte Unternehmensführung im Umbruch : …, (pp. 85-96). 1994
Persistent link: https://www.econbiz.de/10001287237
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Big and lean is beautiful : a conceptual framework for data-based learning in marketing management
Soyer, Emre; Pauwels, Koen; Seggie, Steven H. - In: Marketing in a digital world, (pp. 63-83). 2019
Persistent link: https://www.econbiz.de/10012123418
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Lean marketing - mehr als ein Schlagwort?
Meffert, Heribert - 1994
Persistent link: https://www.econbiz.de/10013330136
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Personalpolitik : human resources gestalten statt verwalten
Sokianos, Nicolas-Photios (ed.) - 1996
Persistent link: https://www.econbiz.de/10013368117
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Personal selling of high-technology products : the solution-selling imperative
Sharma, Arun; Iyer, Gopalkrishnan R.; Evanschitzky, Heiner - In: Journal of relationship marketing : innovations & … 7 (2008) 3, pp. 287-308
Persistent link: https://www.econbiz.de/10003784378
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Forecasting organizational adoption of high-technology product innovations separated by impact : are traditional macro-level diffusion models appropriate?
McDade, Sean R.; Oliva, Terence A.; Thomas, Ellen - In: Industrial marketing management : the international … 39 (2010) 2, pp. 298-307
Persistent link: https://www.econbiz.de/10003956194
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Managing innovation networks : exploratory evidence from ICT, biotechnology and nanotechnology networks
Rampersad, Giselle; Quester, Pascale; Troshani, Indrit - In: Industrial marketing management : the international … 39 (2010) 5, pp. 793-805
Persistent link: https://www.econbiz.de/10008737504
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Branding capability of technology born globals
Altshuler, Liliya; Tarnovskaya, Veronika V. - In: The journal of brand management : an international journal 18 (2010/11) 3, pp. 212-227
Persistent link: https://www.econbiz.de/10008810215
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Determinants of small trading companies' performance in high-tech industries
Li, Lee; Ng, Peggy M. L.; Gaber, Brian - In: Global business and organizational excellence : a … 26 (2006/07) 5, pp. 57-72
Persistent link: https://www.econbiz.de/10003508965
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Exploratory navigation and salesperson performance : investigating selected antecedents and boundary conditions in high-technology and financial services contexts
Plouffe, Christopher R.; Sridharan, Srinivas; Barclay, … - In: Industrial marketing management : the international … 39 (2010) 4, pp. 538-550
Persistent link: https://www.econbiz.de/10003983982