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Internationales Marketing
29
International marketing
19
Vereinigte Staaten
9
USA
8
Unternehmung internationale
8
Marketingmanagement
7
United States
7
Multinationales Unternehmen
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English
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33
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Keegan, Warren J.
75
Green, Mark C.
12
Heenan, David A.
5
Schlegelmilch, Bodo B.
3
Brill, Elyse Arnow
2
Green, Marc C.
2
McDonald, Malcolm
2
Stöttinger, Barbara
2
Craig, C. Samuel
1
Davidson, John Hugh
1
Douglas, Susan P.
1
Duncan, Tom
1
Henley, Donald S.
1
Hill, John S.
1
LeRoy, Georges P.
1
Masuda, Shigeru
1
Mayer, Charles S.
1
Mooij, Marieke K. de
1
Moriarty, Sandra E.
1
Russow, Lloyd C.
1
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The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
6
Always learning
3
The multinational enterprise in transition : selected readings and essays
3
International Marketing Review
2
Internationale Standardlehrbücher der Wirtschafts- und Sozialwissenschaften
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
(Prentice-Hall international series in management)
1
A multinational look at the transnational corporation : An international collection of academic and corporate views on the future of transnational enterprise
1
Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
1
Economic impact : a quarterly review of world economics
1
Financing African development
1
Harvard business review : HBR
1
Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements
1
International business
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International marketing ; Vol. 2
1
International marketing review
1
International marketing strategy
1
Journal of marketing
1
Long range planning : LRP ; international journal of strategic management
1
Marketing aspects of international business
1
Marketing management and strategy : a reader
1
Multinational product management
1
Planning Review
1
Prentice-Hall international series in management
1
Proceedings series. American Marketing Association
1
Readings in basic marketing
1
The Atlantic community quarterly
1
The Prentice Hall international series in marketing
1
The Prentice Hall series in marketing
1
The Prentice-Hall series in marketing
1
Wiley management series on problem solving, decision making, and strategic thinking
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ECONIS (ZBW)
52
USB Cologne (EcoSocSci)
18
Other ZBW resources
3
OLC EcoSci
2
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Global marketing management
Keegan, Warren J.
-
1998
-
6. ed
Persistent link: https://www.econbiz.de/10000659868
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2
Multinational marketing management
Keegan, Warren J.
-
1984
-
3. ed
Persistent link: https://www.econbiz.de/10000709664
Saved in:
3
Five strategies for multinational marketing
Keegan, Warren J.
- In:
International marketing strategy
,
(pp. 190-198)
.
1980
Persistent link: https://www.econbiz.de/10003596903
Saved in:
4
Global product management : strategic alternatives
Keegan, Warren J.
-
2008
Persistent link: https://www.econbiz.de/10003655888
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5
Acquisition of global business information
Keegan, Warren J.
- In:
The Columbia journal of world business : publ. …
3
(
1968
)
2
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002211238
Saved in:
6
A conceptual framework for multinational marketing
Keegan, Warren J.
- In:
The Columbia journal of world business : publ. …
7
(
1972
)
6
,
pp. 67-76
Persistent link: https://www.econbiz.de/10002211253
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7
A conceptual framework for multinational marketing
Keegan, Warren J.
- In:
Readings in basic marketing
,
(pp. 317-328)
.
1978
Persistent link: https://www.econbiz.de/10002211263
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8
The future of the multinational manufacturing corporation : five scenarios
Keegan, Warren J.
- In:
Journal of international business studies : JIBS ; an …
10
(
1979
)
1
,
pp. 98-104
Persistent link: https://www.econbiz.de/10002211273
Saved in:
9
International marketing : past, present, and future
Keegan, Warren J.
- In:
Marketing aspects of international business
,
(pp. 1-14)
.
1984
Persistent link: https://www.econbiz.de/10002211279
Saved in:
10
The multinational corporation and its future : from the American viewpoint
Keegan, Warren J.
- In:
A multinational look at the transnational corporation : …
,
(pp. 22-32)
.
1978
Persistent link: https://www.econbiz.de/10002211294
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