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The 1980s and beyond : a perspective
Lazer, William - In: MSU business topics 25 (1977) 2, pp. 21-35
Persistent link: https://www.econbiz.de/10002352925
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Education for marketing in the 1970 s
Lazer, William - In: Journal of marketing 30 (1966) 3, pp. 33-37
Persistent link: https://www.econbiz.de/10002360627
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Comparative insights into Japanese marketing : miths and realities
Lazer, William - In: Comparative marketing systems, (pp. 233-246). 1984
Persistent link: https://www.econbiz.de/10002360639
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Competition, innovation and marketing management
Lazer, William - In: Social issues in marketing : readings for analysis, (pp. 128-136). 1967
Persistent link: https://www.econbiz.de/10002360652
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Marketing management : a systems perspective
Lazer, William - 1971
Persistent link: https://www.econbiz.de/10000576369
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Handbook of demographics for marketing & advertising : new trends in the American marketplace
Lazer, William - 1994 - 2. ed.
Persistent link: https://www.econbiz.de/10004299181
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Handbook of demographics for marketing and advertising : sources and trends on the US consumer
Lazer, William - 1987
Persistent link: https://www.econbiz.de/10004770100
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Reflections on Stan Hollander : the early MSU years and CHARM
Lazer, William - In: Journal of historical research in marketing 1 (2009) 1, pp. 146-150
Persistent link: https://www.econbiz.de/10009890097
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William Lazer : reflections on my career
Lazer, William - In: Journal of historical research in marketing 5 (2013) 2, pp. 231-243
Persistent link: https://www.econbiz.de/10010146797
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Can an ethical situation be “not a question of ethics”?
Beck, Jeffrey A.; Lazer, William; Schmidgall, Raymond - In: Journal of hospitality marketing & management 19 (2010) 2, pp. 157-170
Persistent link: https://www.econbiz.de/10003974676