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Marketing management : a syste...
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Vereinigte Staaten
11
Marketing
10
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Marketing theory
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6
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Marketingmanagement
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William Lazer
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Lazer, William
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Crissy, William J. E.
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1
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Journal of historical research in marketing
7
Journal of marketing
7
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5
Business horizons
4
Journal of Historical Research in Marketing
4
MSU business topics
3
Business Horizons
2
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2
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2
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Marketing logistics: perspectives and viewpoints
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Marketing management and the Indian economy
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Opportunities and challenges in United States markets : nijenrode, the Netherlands School of Business
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ECONIS (ZBW)
56
Other ZBW resources
8
USB Cologne (EcoSocSci)
6
OLC EcoSci
4
RePEc
3
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21
The 1980s and beyond : a perspective
Lazer, William
- In:
MSU business topics
25
(
1977
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10002352925
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22
Education for marketing in the 1970 s
Lazer, William
- In:
Journal of marketing
30
(
1966
)
3
,
pp. 33-37
Persistent link: https://www.econbiz.de/10002360627
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23
Comparative insights into Japanese marketing : miths and realities
Lazer, William
- In:
Comparative marketing systems
,
(pp. 233-246)
.
1984
Persistent link: https://www.econbiz.de/10002360639
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24
Competition, innovation and marketing management
Lazer, William
- In:
Social issues in marketing : readings for analysis
,
(pp. 128-136)
.
1967
Persistent link: https://www.econbiz.de/10002360652
Saved in:
25
Marketing management : a systems perspective
Lazer, William
-
1971
Persistent link: https://www.econbiz.de/10000576369
Saved in:
26
Handbook of demographics for marketing & advertising : new trends in the American marketplace
Lazer, William
-
1994
-
2. ed.
Persistent link: https://www.econbiz.de/10004299181
Saved in:
27
Handbook of demographics for marketing and advertising : sources and trends on the US consumer
Lazer, William
-
1987
Persistent link: https://www.econbiz.de/10004770100
Saved in:
28
Reflections on Stan Hollander : the early MSU years and CHARM
Lazer, William
- In:
Journal of historical research in marketing
1
(
2009
)
1
,
pp. 146-150
Persistent link: https://www.econbiz.de/10009890097
Saved in:
29
William Lazer : reflections on my career
Lazer, William
- In:
Journal of historical research in marketing
5
(
2013
)
2
,
pp. 231-243
Persistent link: https://www.econbiz.de/10010146797
Saved in:
30
Can an ethical situation be “not a question of ethics”?
Beck, Jeffrey A.
;
Lazer, William
;
Schmidgall, Raymond
- In:
Journal of hospitality marketing & management
19
(
2010
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10003974676
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