Lotz, Sherry L.; Eastlick, Mary Ann; Mishra, Anubha; … - In: International Journal of Retail & Distribution Management 38 (2010) 6, pp. 402-422
Purpose – This paper aims to apply concepts from “flow” paradigm to examine factors contributing to participation in entertainment and shopping activities at, and future patronage intent toward, entertainment shopping malls. Design/methodology/approach – Data were collected from 342...