Consumer intention to adopt interactive teleshopping
Mary Ann Eastlick
| Year of publication: |
1996
|
|---|---|
| Authors: | Eastlick, Mary Ann |
| Publisher: |
Cambridge, Mass. : Marketing Science Institute |
| Subject: | Electronic Shopping | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 38 S. : Ill. |
|---|---|
| Series: | Report / Marketing Science Institute. - Cambridge, Mass.. - Vol. 96-113 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004594645