Children's advertising is a subject that raises many pertinent issues of morality. Marketers want to know if their huge investment in the children's market is well spent; parents and educators are anxious to learn how effective this type of advertising is, and what sort of impact it has on the...

In the context of AIDS and a declining economy, one strategy for children to ensure their own livelihood is to engage in domestic employment. Here, Michael Bourdillon presents the findings of research based on interviews and discussions with child domestic workers in Zimbabwe. It looks at the...

Cover -- Editorial advisory board -- Guest editorial -- The representation of shopping in children's books -- Perception of young children of the ideal shopping experience -- Convenience stores and discretionary food consumption among young Tokyo consumers -- Exploring children's responses to...