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Creating customer value through strategic marketing planning : a management approach
Nijssen, E. J.; Nijssen, Edwin Jacob; Frambach, Ruud T. - 2001
Persistent link: https://www.econbiz.de/10001525390
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The role of market research companies in the new product development process
Nijssen, E. J.; Frambach, Rudolf T.; Loon, Saskia A. C. van - 1996
Persistent link: https://www.econbiz.de/10000952471
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Beyond the adoption/non-adoption dichotomy : the impact of innovation characteristics on potential adopters' transition through adoption process stages
Frambach, Rudolf T. (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001714342
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The diffusion and adoption of tools and techniques to aid new product development
Nijssen, E. J.; Frambach, Rudolf T.; Gupta, A. K. Sen - 1995
Persistent link: https://www.econbiz.de/10000924079
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Consumer evaluations of brand extensions : an integration of previous research
Nijssen, E. J.; Hartman, Diana - 1994
Persistent link: https://www.econbiz.de/10000885255
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De succesfactoren en het presteren van focusstrategiee͏̈n : een onderzoek in de Nederlandse elektronika markt
Nijssen, E. J.; Moor, Freek; Dijken, Koos A. van - 1994
Persistent link: https://www.econbiz.de/10000885257
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Accelerating new product development : an empirical test of a hierarchy of implementation
Nijssen, E. J.; Arbouw, Arthur R.; Commandeur, Harry R. - 1994
Persistent link: https://www.econbiz.de/10000889978
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Branding fresh food products, exploratory empirical evidence from the Netherlands
Nijssen, E. J.; Vliet, Cees H. van - 1996
Persistent link: https://www.econbiz.de/10000952465