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Exploring CRM effectiveness : an institutional theory perspective
Hillebrand, Bas; Nijholt, Jurriaan J.; Nijssen, E. J. - In: Journal of the Academy of Marketing Science 39 (2011) 4, pp. 592-608
Persistent link: https://www.econbiz.de/10009297193
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First- and second-order effects of consumers’ institutional logics on firm–consumer relationships : a cross-market comparative analysis
Singh, Jagdip; Lentz, Patrick; Nijssen, E. J. - In: Journal of international business studies : JIBS ; an … 42 (2011) 2, pp. 307-333
Persistent link: https://www.econbiz.de/10008909554
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Modeling variation in global consumers' participation behaviour intentions using an institutional market index
Schumann, Jan Hendrik; Nijssen, E. J.; Lentz, Patrick - In: International marketing review 31 (2014) 4, pp. 390-412
Persistent link: https://www.econbiz.de/10010388819
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Gathering and using information for the selection of technology technology partners
Nijssen, E. J.; Reekum, Rik van; Hulshoff, Henrie͏̈tte E. - In: Technological forecasting & social change : an … 67 (2001) 2/3, pp. 221-237
Persistent link: https://www.econbiz.de/10001709049
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Branding fresh food products : exploratory empirical evidence from the Netherlands
Nijssen, E. J. - In: European review of agricultural economics : ERAE 25 (1998) 2, pp. 228-242
Persistent link: https://www.econbiz.de/10001243925
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Innovativeness as determinant of firms' financial performance : the view of the financial analyst
Nijssen, E. J.; Wieringa, B.; Wind, Jerry - 1995
Persistent link: https://www.econbiz.de/10000924077
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Awareness, use and effectiveness of models and methods for new product development
Nijssen, E. J.; Lieshout, K. - 1994
Persistent link: https://www.econbiz.de/10000901332
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Consumer world-mindedness and attitudes toward product positioning in advertising : an examination of global versus foreign versus local positioning
Nijssen, E. J.; Douglas, Susan P. - In: Journal of international marketing 19 (2011) 3, pp. 113-133
Persistent link: https://www.econbiz.de/10009299830
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The impact of digital transformation on salespeople : an empirical investigation using the JD-R model
Guenzi, Paolo; Nijssen, E. J. - In: Journal of personal selling & sales management : JPSSM 41 (2021) 2, pp. 130-149
Persistent link: https://www.econbiz.de/10012584523
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Strategic value assessment and explorative learning opportunities with customers
Nijssen, E. J.; Hillebrand, Bas; De Jong, Jeroen P. J.; … - In: The journal of product innovation management : an … 29 (2012) 6, pp. 91-102
Persistent link: https://www.econbiz.de/10010219671