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Behavioral models for market a...
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Wind, Yoram
137
Nicosia, Francesco M.
28
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20
Mahajan, Vijay
12
Douglas, Susan P.
11
Sheth, Jagdish N.
10
Sharp, Byron
6
Gunther, Robert E.
5
Claycamp, Henry J.
4
Jain, Arun K.
4
Krieger, Abba M.
4
Myers, John G.
4
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3
Glock, Charles Y.
3
Kleindorfer, Paul R.
3
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3
Robinson, Patrick J.
3
Thomas, Robert J.
3
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2
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Crook, Colin
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Dalbey, Homer M.
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Kroeger, Arthur
2
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Saaty, Thomas L.
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Webster, Frederick E.
2
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1
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1
Beck, Megan
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3
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3
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3
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Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
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ECONIS (ZBW)
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6
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81
Environmental facrors and marketing practices
Douglas, Susan P.
;
Wind, Yoram
- In:
European journal of marketing : EJM
7
(
1973/74
)
3
,
pp. 155-165
Persistent link: https://www.econbiz.de/10002089911
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82
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
83
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
Saved in:
84
Guidelines for developing international marketing strategies
Wind, Yoram
;
Douglas, Susan P.
;
V. Perlmutter, Howard
- In:
Journal of marketing
37
(
1973
)
2
,
pp. 14-23
Persistent link: https://www.econbiz.de/10003012212
Saved in:
85
Industrial buying as organizational behavior : a guideline for research strategy
Wind, Yoram
;
Webster jr., Frederick E.
- In:
Journal of purchasing
8
(
1972
)
3
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003012220
Saved in:
86
International market segmentation
Wind, Yoram
;
Douglas, Susan P.
- In:
European journal of marketing : EJM
6
(
1972
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003012275
Saved in:
87
International portfolio analysis and strategies : the challenge of the 80s
Wind, Yoram
;
Douglas, Susan
- In:
Journal of international business studies : JIBS ; an …
12
(
1981
)
2
,
pp. 69-82
Persistent link: https://www.econbiz.de/10003012333
Saved in:
88
Market share : concepts, findings, and directions for future research
Wind, Yoram
;
Mahajan, Vijay
- In:
Review of marketing : 1981
,
(pp. 31-42)
.
1981
Persistent link: https://www.econbiz.de/10003012348
Saved in:
89
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
90
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
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