Analytical approach to marketing decisions in health-care organizations
Year of publication: |
1976
|
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Authors: | Wind, Yoram ; Spitz, Lawrence K. |
Published in: |
Operations research. - Catonsville, MD : INFORMS, ISSN 0030-364X, ZDB-ID 123389-0. - Vol. 24.1976, 5, p. 973-990
|
Subject: | Gesundheitsorganisation | Marktforschung | Vereinigte Staaten |
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