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Theorie der kognitiven Dissona...
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1
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
"Thinking" about business markets : a cognitive assessment of market awareness
Bonney, Leff
;
Davis-Sramek, Beth
;
Cadotte, Ernest R.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2641-2648
Persistent link: https://www.econbiz.de/10011506185
Saved in:
3
How managers' shared mental models of business-customer interactions create different sensemaking of social media
Rydén, Pernille
;
Ringberg, Torsten
;
Wilke, Ricky
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011373140
Saved in:
4
Getting my tat on ... and off : consumer explanation of tattoos’ roles in presentation-of-self in everyday life
Coleman, Linda Jane
;
Cote, Lauren E.
;
Gu, Jian
; …
- In:
Journal of global scholars of marketing science : …
27
(
2017
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10011703042
Saved in:
5
The influence of brand experiences onto brand preference, brand meaning and haptic product evaluation : essays in experimental
marketing
research
Stach, Jens
-
2019
Persistent link: https://www.econbiz.de/10012105022
Saved in:
6
The direct and indirect effect of NFC on marketers' work norms, vocational socialization, individual ethical position, and ethical perceptions
McClaren, Nicholas
;
Vocino, Andrea
- In:
The journal of business & industrial marketing
32
(
2017
)
1
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011609330
Saved in:
7
Matching organizational frame of reference and business strategy with contemporary
marketing
practices : evidence from Arab world
Farha, Allam Abu
- In:
International journal of emerging markets
11
(
2016
)
4
,
pp. 533-549
Persistent link: https://www.econbiz.de/10011588209
Saved in:
8
Multisensorisches
Marketing
: eine empirische Untersuchung zum Einfluss auditiver und haptischer Reize auf das Konsumentenverhalten
Imschloß, Monika
-
2014
Persistent link: https://www.econbiz.de/10010442047
Saved in:
9
The research of cognitive and affective behaviour during shopping
Trandafilović, Igor
;
Pašić, Vesna
;
Perunović, Snežana
- In:
Facta Universitatis / Series economics and organization …
10
(
2013
)
2
,
pp. 147-164
Persistent link: https://www.econbiz.de/10010458732
Saved in:
10
Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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