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The welfare and equity implications of competition in television broadcasting : the role of viewer tastes
Liu, Yong; Putler, Daniel S.; Weinberg, Charles B. - In: Journal of cultural economics 30 (2006) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10003363760
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Demand and distribution relationships in the ready-to-drink iced tea market : a graphical approach
Krider, Robert E.; Li, Tieshan; Liu, Yong; Weinberg, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003666091
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Sales force management: integrating research advances
Ryans, Adrian B.; Weinberg, Charles B. - In: California management review 24 (1981) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10003666582
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Marketing strategies and portfolio analyses
Krug, Kersti; Weinberg, Charles B. - In: The Routledge companion to nonprofit marketing, (pp. 75-91). 2008
Persistent link: https://www.econbiz.de/10003592595
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Decision models for the movie industry
Eliashberg, Jehoshua; Weinberg, Charles B.; Hui, Sam K. - In: Handbook of marketing decision models, (pp. 437-468). 2008
Persistent link: https://www.econbiz.de/10003755287
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Pricing for nonprofit organizations
Liu, Yong; Weinberg, Charles B. - In: Handbook of pricing research in marketing, (pp. 512-534). 2009
Persistent link: https://www.econbiz.de/10003819774
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How complex do movie channel contracts need to be?
Raut, Sumit; Swami, Sanjeev; Lee, Eunkyu; Weinberg, … - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 627-641
Persistent link: https://www.econbiz.de/10003765824
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Learning about movies: the impact of movie release types on the nationwide box office
Chen, Xinlei; Chen, Yuxin; Weinberg, Charles B. - In: Journal of cultural economics 37 (2013) 3, pp. 359-386
Persistent link: https://www.econbiz.de/10010152369
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How Good Are You at Getting a Lower Price? A Field Study of the US Automobile Market
Zeng, Xiaohua; Dasgupta, Srabana; Weinberg, Charles B. - In: Journal of consumer policy : consumer issues in law, … 35 (2012) 2, pp. 255-275
Persistent link: https://www.econbiz.de/10009977665
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Special Issue on Conceptualizing, Assessing, and Managing Risk: Public Policy Perspectives - Are Nonprofits Unfair Competitors for Businesses? An Analytical Approach
Liu, Yong; Weinberg, Charles B. - In: Journal of public policy & marketing : JPP & M ; an … 23 (2004) 1, pp. 65-79
Persistent link: https://www.econbiz.de/10007027830