Public and nonprofit marketing : cases and readings
Christopher H. Lovelock ; Charles B. Weinberg
| Year of publication: |
1984
|
|---|---|
| Authors: | Lovelock, Christopher H. ; Weinberg, Charles B. |
| Publisher: |
Palo Alto, Calif. : Scientific Press [u.a.] |
| Subject: | USA | Marketing | Verwaltung | Fallstudiensammlung | Soziomarketing | Nonprofit-Organisation |
| Extent: | VII, 378 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-88578-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004619287