//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social marketing : new imperat...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,523
Gesellschaft
9,454
Deutschland
3,645
Marketingmanagement
3,636
Marketing management
3,416
Society
3,354
Communication media
3,261
Kommunikationsmedien
3,261
Theorie
3,043
Theory
2,973
marketing
2,604
Germany
2,429
USA
2,303
Massenmedien
2,280
Consumer behaviour
2,055
Konsumentenverhalten
1,927
United States
1,627
Aufsatzsammlung
1,611
Management
1,390
Welt
1,294
World
1,278
Media industries
1,227
Mediensektor
1,227
Strategisches Management
1,179
Agribusiness
1,103
Werbung
1,068
Marktforschung
1,006
Relationship marketing
965
Soziologie
942
Beziehungsmarketing
939
Economics
915
Sozialer Wandel
903
Internet
897
Entwicklung
893
Advertising
884
Brand management
872
Markenführung
863
Politik
838
Marketingtheorie
831
Marketing theory
823
more ...
less ...
Online availability
All
Free
10,326
Undetermined
7,544
Type of publication
All
Book / Working Paper
31,869
Article
15,750
Journal
895
Other
525
Type of publication (narrower categories)
All
Article in journal
6,410
Aufsatz in Zeitschrift
6,410
Aufsatz im Buch
2,603
Book section
2,603
Graue Literatur
2,459
Non-commercial literature
2,459
Collection of articles of several authors
2,169
Sammelwerk
2,169
Hochschulschrift
1,830
Aufsatzsammlung
1,700
Working Paper
1,334
Thesis
1,287
Konferenzschrift
1,214
Arbeitspapier
1,185
research-article
1,150
Lehrbuch
1,127
Textbook
919
Dissertation u.a. Prüfungsschriften
743
Bibliografie enthalten
613
Bibliography included
613
Conference proceedings
494
Bibliographie
414
Case study
392
Fallstudie
392
review-article
300
Ratgeber
264
Guidebook
242
Festschrift
241
Handbook
209
Handbuch
209
Amtsdruckschrift
188
Government document
188
Congress Report
187
conceptual-paper
177
review
177
Wörterbuch
157
Glossar enthalten
142
Glossary included
142
case-report
133
Bibliografie
132
more ...
less ...
Language
All
English
24,698
German
12,822
Undetermined
9,958
Hungarian
563
French
434
Russian
266
Spanish
212
Polish
146
Italian
100
Romanian
38
Portuguese
34
Swedish
32
Ukrainian
29
Dutch
26
Danish
22
Turkish
22
Lithuanian
21
Czech
16
Norwegian
14
Finnish
12
Croatian
12
Slovak
11
Serbian
10
Bulgarian
8
Japanese
5
Arabic
3
Estonian
3
Slovenian
3
Chinese
3
Bosnian
2
Latvian
2
Old English (ca. 450-1100)
1
Belarusian
1
Modern Greek (1453-)
1
Armenian
1
Kazakh
1
Macedonian
1
Mongolian
1
Nepali
1
Thai
1
more ...
less ...
Author
All
Kotler, Philip
222
Meffert, Heribert
214
Bruhn, Manfred
175
Press, World Trade
157
Pepels, Werner
121
Irwin, Scott H.
94
Fritz, Wolfgang
73
Kaiser, Harry M.
68
Wiedmann, Klaus-Peter
64
Belz, Christian
62
Wilson, William W.
62
Good, Darrel L.
61
Homburg, Christian
57
Bauer, Hans H.
53
Jabbar, Mohammad A.
51
Kirchgeorg, Manfred
50
Armstrong, Gary
49
Jayne, Thomas S.
49
McDonald, Malcolm
49
Reinecke, Sven
49
Tomczak, Torsten
48
Zerres, Michael P.
47
Sheth, Jagdish N.
46
Baker, Michael John
45
Huber, Frank
45
Dichtl, Erwin
42
Kuß, Alfred
42
Garcia, Philip
41
Kreutzer, Ralf T.
41
Brown, Stephen
40
Unger, Fritz
40
Brorsen, B. Wade
39
Kerin, Roger A.
39
Kleinaltenkamp, Michael
39
Backhaus, Klaus
38
Spiller, Achim
38
Diller, Hermann
37
Griffith, Garry R.
37
Raffée, Hans
36
Ahlert, Dieter
35
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Springer Fachmedien Wiesbaden
162
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
American Marketing Association
96
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
National Bureau of Economic Research
44
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
OECD
39
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
Edward Elgar Publishing
28
Department of Agricultural and Resource Economics, University of Maryland
26
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
25
Graduate School of Business and Economics (GSBE), School of Business and Economics
23
Maastricht : METEOR, Maastricht Research School of Economics of Technology and Organization
23
University of Western Sydney
23
Agricultural Marketing Service, Department of Agriculture
22
Europäische Kommission
22
International European Forum on Innovation and System Dynamics in Food Networks
22
WorldFish Center, Consultative Group on International Agricultural Research (CGIAR)
22
Fördergesellschaft Marketing an der Universität Augsburg
21
more ...
less ...
Published in...
All
European Journal of Marketing
463
SpringerLink / Bücher
441
Journal of Food Distribution Research
208
Marketing Intelligence & Planning
199
Journal of business research : JBR
175
Springer eBook Collection
161
Europäische Hochschulschriften / 5
146
Management Science
132
Journal of Agricultural and Applied Economics
130
Industrial marketing management : the international journal for industrial and high-tech firms
113
Journal of Consumer Marketing
110
International Food and Agribusiness Management Review
94
Springer eBook Collection / Business and Economics
92
Lehrbuch
88
Agricultural Economics Reports
80
Amber Waves
80
European journal of marketing : EJM
80
2007 Second International Conference, August 20-22, 2007, Accra, Ghana
79
International Journal of Bank Marketing
79
Journal of marketing education : JME
78
Journal of marketing management : MM
76
farmdoc daily
74
Management science : journal of the Institute for Operations Research and the Management Sciences
72
Review of Marketing and Agricultural Economics
72
Agricultural and Resource Economics Review
70
International Marketing Review
70
Journal of Business & Industrial Marketing
69
Journal of Product & Brand Management
69
Economics Papers from University Paris Dauphine
68
Gabler Edition Wissenschaft
68
Journal of marketing
66
Journal of Agribusiness
65
Marketing theory
65
EB Series
64
Young Consumers
64
Zeitschrift für Unternehmens- und Gesellschaftsrecht : ZGR
63
2011 Annual Meeting, July 24-26, 2011, Pittsburgh, Pennsylvania
60
Australian Journal of Agricultural Economics
60
Food Security Collaborative Working Papers
60
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
59
more ...
less ...
Source
All
ECONIS (ZBW)
26,591
USB Cologne (EcoSocSci)
11,432
RePEc
6,401
Other ZBW resources
2,105
BASE
1,849
EconStor
367
USB Cologne (business full texts)
190
OLC EcoSci
77
ArchiDok
27
more ...
less ...
Showing
1
-
10
of
49,039
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mass media images and impact on health : a sourcebook
Signorielli, Nancy
-
1993
Persistent link: https://www.econbiz.de/10004178259
Saved in:
2
Health and the media
Seale, Clive
(
contributor
)
-
2004
Persistent link: https://www.econbiz.de/10004794320
Saved in:
3
Online
Marketing
im WWW in der deutschen Wirtschaft - Eine vergleichende Untersuchung in vier verschiedenen Branchen
Fritz, Wolfgang
;
Kerner, Martin
-
Technische Universität <Braunschweig> / Institut für …
-
1998
Kommunikation bisher meist von den Anbietern ausging, die ihre Informationen z.b über
Massenmedien
den Nachfragern zu übermitteln …
Persistent link: https://www.econbiz.de/10005869938
Saved in:
4
The end of conversation : the impact of mass media on modern society
Ferrarotti, Franco
-
1988
-
1. publ.
Persistent link: https://www.econbiz.de/10000749140
Saved in:
5
Die gesellschaftliche Funktion der
Massenmedien
: ein sozialkundlicher Überblick
Setzen, Karl M.
-
1974
Persistent link: https://www.econbiz.de/10000112980
Saved in:
6
Auf dem Weg zur Informationsgesellschaft
Kiefer, Heinz J.
(
ed.
);
Lojewski, Günther von
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000100523
Saved in:
7
Wohin steuert die Welt? :
Massenmedien
und Gesellschaftsstruktur
McLuhan, Marshall
-
1978
Persistent link: https://www.econbiz.de/10000065573
Saved in:
8
The mass media
Golding, Peter
-
1974
Persistent link: https://www.econbiz.de/10000021369
Saved in:
9
The true, the good and the beautiful : reputation management in the media society
Eisenegger, Mark
;
Imhof, Kurt
- In:
Public relations research : European and international …
,
(pp. 125-146)
.
2008
Persistent link: https://www.econbiz.de/10003728423
Saved in:
10
El cuarto equívoco : el poder de los media en la sociedad contemporánea
Mesquita, Mário
-
2007
Persistent link: https://www.econbiz.de/10003621937
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->