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Services marketing concepts : service quality, internal marketing, and marketing strategy in selected small service organizations
Hansen, Nancy Lou Jeanroy - 1989
Persistent link: https://www.econbiz.de/10004682933
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Das Angebot von Universaldienstleistungen und Probleme ihrer Vergabe im öffentlichen Bieterwettbewerb
Cox, Helmut - 1999
Persistent link: https://www.econbiz.de/10004683632
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High visibility : the making and marketing of professionals into celebrities
Rein, Irving J.; Kotler, Philip; Stoller, Martin R. - 1997
Persistent link: https://www.econbiz.de/10004683693
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Towards a multilevel service process chart : empirical findings from a pharmaceutical service
Ekholm, Viveka; Wrange, Kim - 1996
Persistent link: https://www.econbiz.de/10004661799
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Service engineering in Unternehmen umsetzen : Leitfaden für die Entwicklung von Dienstleistungen
Meiren, Thomas - 2002
Persistent link: https://www.econbiz.de/10004662197
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Services, marketing and management
Gilmore, Audrey - 2003
Persistent link: https://www.econbiz.de/10004662270
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Smart services : competitive information strategies, solutions and success stories for service businesses
Sawyer, Deborah C. - 2002
Persistent link: https://www.econbiz.de/10004663219
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Consumer discontinuance decisions for continously provided subscription services
Moody, Rex T. - 1997
Persistent link: https://www.econbiz.de/10004651392
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Der Service-Provider-Guide : Services sind der Schlüssel zur New Economy
Koller, Roland (contributor) - 2001
Persistent link: https://www.econbiz.de/10004652407
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Services in the international economy
Stern, Robert Mitchell (contributor) - 2001
Persistent link: https://www.econbiz.de/10004611305