High visibility : the making and marketing of professionals into celebrities
Irving Rein ; Philip Kotler ; Martin Stoller
| Year of publication: |
1997
|
|---|---|
| Authors: | Rein, Irving J. ; Kotler, Philip ; Stoller, Martin R. |
| Publisher: |
Lincolnwood, Ill. : NTC Business Books |
| Subject: | Führungskraft | Imagepolitik | Werbeagentur |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIII, 346 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-8442-3448-6 |
| Classification: | Dienstleistungen: Allgemeines ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004683693