Narrow search
Showing 1 - 3 of 3
Cover Image
Television marketing : network, local, and cable
Poltrack, David F.; Poltrack, David - 1983
Persistent link: https://www.econbiz.de/10000035790
Cover Image
Measuring the long-term effects of television advertising : Nielsen-CBS study uses single-source data to reassess the "two-times" multiplier
Wood, Leslie; Poltrack, David - In: Journal of advertising research 55 (2015) 2, pp. 123-131
Persistent link: https://www.econbiz.de/10011296268
Cover Image
FEATURE: DEVELOPMENTS IN THE US - Media planners look beyond the numbers
Poltrack, David - In: ADMAP : for decisionmakers in advertising, marketing, … 33 (1998) 8, pp. 31-33
Persistent link: https://www.econbiz.de/10006786726