Narrow search
Showing 61 - 70 of 100
Cover Image
Changing perceptions of marketing ethics and social responsibility in principles of marketing
Hopkins, Christopher D.; Ferrell, Odies C.; Ferrell, Linda - In: Journal of marketing education : JME 43 (2021) 2, pp. 244-259
Persistent link: https://www.econbiz.de/10012592924
Cover Image
Broadening marketing's contribution to data privacy
Ferrell, Odies C. - In: Journal of the Academy of Marketing Science 45 (2017) 2, pp. 160-163
Persistent link: https://www.econbiz.de/10011658075
Cover Image
Marketing : concepts and strategies
Pride, William M.; Ferrell, Odies C. - 1991 - 7. ed.
Persistent link: https://www.econbiz.de/10004140374
Cover Image
Marketing strategy and plans
Luck, David J.; Ferrell, Odies C.; Lucas, George H. - 1989 - 3. ed.
Persistent link: https://www.econbiz.de/10004111909
Cover Image
Business
Ferrell, Odies C.; Hirt, Geoffrey A. - 1989
Persistent link: https://www.econbiz.de/10004103162
Cover Image
Business and society : a strategic approach to social responsibility
McAlister, Debbie Thorne; Ferrell, Odies C.; Ferrell, Linda - 2005 - 2. ed.
Persistent link: https://www.econbiz.de/10004417442
Cover Image
Marketing strategy
Ferrell, Odies C.; Hartline, Michael D. - 2005 - 3. ed.
Persistent link: https://www.econbiz.de/10004421893
Cover Image
Marketing : concepts and strategies
Pride, William M. (contributor);  … - 2003 - 12. ed.
Persistent link: https://www.econbiz.de/10004457835
Cover Image
Pride-Ferrell foundations of marketing
Pride, William M.; Ferrell, Odies C. - 2007 - 2. ed., student ed.
Persistent link: https://www.econbiz.de/10004487307
Cover Image
A theoretical framework to guide AI ethical decision making
Ferrell, Odies C.; Harrison, Dana E.; Ferrell, Linda; … - In: AMS review : official publication of the Academy of … 14 (2024) 1/2, pp. 53-67
Persistent link: https://www.econbiz.de/10014584098