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Encyclopedia of sports management and marketing
Swayne, Linda E. (contributor)
Persistent link: https://www.econbiz.de/10009363125
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Shareholder-Value-Orientierung im Marketing : Messung und Erfolgsauswirkungen
Lüers, Thomas - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009387034
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The silver market phenomenon : marketing and innovation in the aging society
Kohlbacher, Florian (contributor);  … - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009413928
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Theories and techniques of marketing management
Patel, Vinod - 2007
Persistent link: https://www.econbiz.de/10009414052
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Positioning the brand : an inside-out approach
Riezebos, Hendrik Jan; Grinten, Jaap van ¬der - 2012
Persistent link: https://www.econbiz.de/10009414667
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Connecting the mind and voice of business : savvy marketing & public relations
Kanzler, Ford - 2011
Persistent link: https://www.econbiz.de/10009414670
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Business marketing : text and cases
Havaldar, Krishna K. - 2010 - 3. ed.
Persistent link: https://www.econbiz.de/10009414690
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International marketing
Bothma, Cornelius H. (contributor); Dayan, Oren (contributor) - 2011 - 2. ed.
Persistent link: https://www.econbiz.de/10009414729
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PR today : the authoritative guide to public relations
Morris, Trevor; Goldsworthy, Simon - 2012
Persistent link: https://www.econbiz.de/10009414754
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Seven dimensions of branding : brand building from the african perspective
Kayode, Muyiwa - 2011
Persistent link: https://www.econbiz.de/10009414769