International marketing
Year of publication: |
2011 ; 2. ed.
|
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Other Persons: | Bothma, Cornelius H. (contributor) ; Dayan, Oren (contributor) |
Publisher: |
Cape Town [u.a.] : Oxford Univ. Press |
Subject: | Internationales Marketing | Marketing |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Konsumgütermarkt und Marketing in China
Xueming, Song, (1994)
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Die Standardisierung des Marketing im internationalen E-Commerce
Fritz, Wolfgang, (2005)
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Introduction to the special issue : religion and macromarketing
Benton, Raymond, (2016)
- More ...
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Bothma, Neels, (2011)
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The impact of need for uniqueness on word of mouth
Dayan, Oren, (2020)
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Applying learning technologies in an open learning context
Cant, Michael C., (2011)
- More ...