The reputation of traditional marketing techniques as an essential component of corporate success has declined in … the basis for practical training for students of marketing management while at the same time offering valuable insights …The reputation of traditional marketing techniques as an essential component of corporate success has declined in …

Dieses Buch liefert eine praxis- und umsetzungsbezogene Darstellung der einzelnen Methoden des integrierten Marketing … Marketing-, Vertriebs- und Kundenmanagement wird dabei explizit integriert. …This work concisely presents methods for integrated marketing, sales, and client management, and is orientated to …

section 1. Product proposition and brand management -- section 2. Channel management -- section 3. Managing marketing … communications -- section 4. Managing and achieving customers' service expectations through the marketing mix. …

1. Marketing strategy : introduction and overview -- 2. Portfolio analysis -- 3. Analysis of the business enterprise …, targeting and positioning -- 11. Marketing mix strategy -- 12. Growth strategies : product-market expansion -- 13. Facilitating … the implementation of strategies -- 14. Marketing planning and implementing marketing strategy. …

estate agents negotiate -- pt. 4. Sales management : the real estate broker -- pt. 5. Law and ethics in real estate marketing. …