marketingorientierte Managemententscheidungen geprägt. Ein solches Marketing-Broadening bedeutet die Ausrichtung aller Unternehmensbereiche …

"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the … they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications … activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer …

in love. The organizational models and marketing approaches based on the metaphor of war, and the inherent rhetoric of … designing marketing tools (from customer analysis, to the definition of your offer and the style of communication, up to the … contains the most up-to-date and effective techniques available in the modern marketing landscape, supported by case studies …

Wilhelms-Universität Münster und Direktor des Instituts für Handelsmanagement und Netzwerkmarketing am Marketing Center Münster …. Univ.-Prof. Dr. Peter Kenning ist Inhaber des Lehrstuhls für Betriebswirtschaftslehre, insbesondere Marketing an der … Heinrich-Heine-Universität Düsseldorf. Univ.-Prof. Dr. Christian Brock ist Inhaber des Lehrstuhls für ABWL: Marketing an der …