grounding is especially needed in the specification of marketing strategies. A self-regulatory model of consumer consideration …

A complex total business enterprise computer simulation was used as the setting for a study of judgments by Chinese and … American business school students. The subjects were asked to make a series of decisions and give judgments about expected …

Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School …Business relations and networks play a central role in the way business and economic systems are organised and function …

Sydney Business School; The University of Sydney Business School; Australia New Zealand Marketing Academy; School of … Marketing, University of Western Sydney; Discipline of Marketing, The University of Western Australia Business School … complexity in today’s business climate: interaction effects, strategic complexity, ecological complexity, and reflexive …

Researchers have long been interested in understanding the effects of self-concept congruity constructs on marketing …-related phenomenon. While studies have investigated the effects of such self-congruity constructs in a myriad of marketing settings …

The best way to determine the success of a new business is to develop a business plan for the company. The plan will … build a foundation for the business and will present all of the potential strengths, issues, and strategies that may be used … and faced. The plan acts as a calling card for the company, while allowing the entrepreneur to see the business through an …