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Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng; Lee, Crystal T.; Lin, Wen-Ya - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
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Customer Relationship Management in Sportvereinen : Gestaltung erfolgreicher Kundenbeziehungen
Bagusat, Ariane; Schlangenotto, Anne-Christine; Behnke, Nick - 2018
Persistent link: https://www.econbiz.de/10011720526
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Reductions in customer commitment : an empirical study on pure downgrade versus hybrid downgrade
Zhou, Chenxi; Lin, Liming; Guo, Zhaoyang; Jiang, Juncai - In: Journal of service research 27 (2024) 3, pp. 432-449
Persistent link: https://www.econbiz.de/10014580530
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The antecedents and outcomes of electronic customer-to-customer interaction : a PLS-SEM and fsQCA approach
Zhou, Ying; Zhang, Yuqiang; Furuoka, Fumitaka; Sameer Kumar - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 836-864
Persistent link: https://www.econbiz.de/10015062982
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Value preferences for rewards and loyalty programs of South African financial institutions
Coetzee, Johan; Raubenheimer, Louis - In: International journal of economics and business … 26 (2023) 4, pp. 530-556
Persistent link: https://www.econbiz.de/10015063234
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An explanatory study of predictive factors of customer retention with Cypriot retail banks
Georgiou, Maria; Daskou, Sofia; Siakalli, Michailina; … - In: International journal of economics and business … 27 (2024) 1, pp. 127-150
Persistent link: https://www.econbiz.de/10015063251
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The chatbot artificial intelligence as the alternative customer services strategic to improve the customer relationship management in real-time responses
Sofiyah, Fivi Rahmatus; Dilham, Ami; Hutagalung, Arif Qaedi - In: International journal of economics and business … 27 (2024) 5, pp. 45-58
Persistent link: https://www.econbiz.de/10015063309
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CRM purchase intentions and attitude toward the brand : exploring fit, longevity, firm motives, brand attractiveness and moderating role of WOM
Shah, Suraj; Vasavada, Maurvi; Sharma, Mahendra - In: International journal of economics and business … 28 (2024) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10015063334
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Determinants of customer recovery in retail banking : lessons from a German banking case study
Hübner, Felix; Herberger, Tim; Charifzadeh, Michel - In: Journal of financial services marketing 29 (2024) 3, pp. 655-682
Persistent link: https://www.econbiz.de/10015061253
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Data management for customer relationship management : a web-based approach
Patel, Dipen Sarabhai; Asamoah, Daniel Adomako; … - In: International journal of business information systems : … 45 (2024) 3, pp. 343-374
Persistent link: https://www.econbiz.de/10015061798