John, Deborah Roedder; Sujan, Mita - In: Journal of Consumer Research 16 (1990) 4, pp. 452-60
This article examines the bases children of different ages use to categorize products. Data from children ages 4 to 10 indicate that the use of perceptual attributes as a basis for categorizing products decreases with age, whereas the use of underlying attributes to categorize products increases...