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The role of marketing in a developing society
Petrof, John V. - In: Optimum : the journal of public sector management 7 (1976) 4, pp. 27-36
Persistent link: https://www.econbiz.de/10002643999
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Reaching the Negro market : a segregated vs a general newspaper
Petrof, John V. - In: Journal of advertising research 8 (1968) 2, pp. 40-43
Persistent link: https://www.econbiz.de/10002759820
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Comportement du consommateur et marketing
Petrof, John V. - 1978 - 2. éd., rev et augm.
Persistent link: https://www.econbiz.de/10004607415
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Leading the sales force : a dynamic management process
Darmon, René Y. - 2007
Persistent link: https://www.econbiz.de/10003372048
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Sizing the sales force
Darmon, René Y. - In: Sales management : a multinational perspective, (pp. 223-249). 2011
Persistent link: https://www.econbiz.de/10008858693
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Economic theory and sales force compensation
Darmon, René Y. - In: Theoretical developments in marketing, (pp. 85-90). 1980
Persistent link: https://www.econbiz.de/10003521982
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Optimal salesforce quota plans under salesperson job equity constraints
Darmon, René Y. - 2001
Persistent link: https://www.econbiz.de/10001624406
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Salesmen's response to financial inventives : an empirical study
Darmon, René Y. - In: Journal of marketing research : JMR 11 (1974) 4, pp. 418-426
Persistent link: https://www.econbiz.de/10002048908
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Optimal conditions for sales force equitable compensation
Darmon, René Y. - In: OR-Spektrum : quantitative approaches in management 22 (2000) 1, pp. 35-57
Persistent link: https://www.econbiz.de/10001535802
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A normative model of market response to sales force activities
Darmon, René Y. - In: European journal of operational research : EJOR 3 (1987) 15, pp. 414-425
Persistent link: https://www.econbiz.de/10001035813