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Le marketing : fondements et a...
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Consumer behaviour
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Globalization
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English
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Laroche, Michel
241
Cleveland, Mark
34
Richard, Marie-Odile
28
Darmon, René Y.
25
Kim, Chankon
21
Petrof, John V.
20
Mazaheri, Ebrahim
17
Ueltschy, Linda C.
16
Kalamas, Maria
15
Yang, Zhiyong
15
Pons, Frank
13
Teng, Lefa
13
Nepomuceno, Marcelo Vinhal
10
Shobeiri, Saeed
9
Bergeron, Jasmin
8
Mourali, Mehdi
8
Papadopoulos, Nicolas
7
Zhou, Lianxi
7
Davidson, Alexander
5
Hui, Michael
5
Li, Rong
5
Takahashi, Ikuo
5
Browne, Elizabeth
4
Cho, Hyuksoo
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Eggert, Axel
4
Mikhailitchenko, Andrey
4
Mikhailitchenko, Galina
4
Papadopoulos, Nicolas G.
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Richard, Marie‐Odile
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Yingwei, Ren
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Zhang, Chun
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Zhang, Man
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Bocaranda, Claudia
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Daghfous, Naoufel
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Goutaland, Christine
3
Habibi, Mohammad Reza
3
Hallab, Ranim
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Javalgi, Rajshekhar (Raj) G.
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Kiani, Isar
3
Lee, Hanjoon
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Journal of business research : JBR
71
Journal of Business Research
31
Journal of Services Marketing
10
Journal of Consumer Marketing
9
Journal of retailing and consumer services
8
International Journal of Bank Marketing
6
International journal of advertising : the quarterly review of marketing communications
6
The journal of services marketing
6
International marketing review
5
Business horizons
4
International Marketing Review
4
Journal of Economic Psychology
4
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4
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4
Journal of retailing
4
Business Horizons
3
European journal of operational research : EJOR
3
International journal of consumer studies
3
Journal of economic psychology : research in economic psychology and behavioral economics
3
Journal of international marketing
3
Journal of the Academy of Marketing Science
3
Marketing and multicultural diversity
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Psychology & marketing
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The journal of consumer marketing
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International journal of hospitality management
2
Journal of Consumer Research
2
Journal of Product & Brand Management
2
Journal of business ethics : JOBE
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing communications
2
Journal of marketing research : JMR
2
Multinational business review
2
OR-Spektrum : quantitative approaches in management
2
The Black consumer : dimensions of behavior and strategy
2
The journal of applied business research
2
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
1
Cross-cultural and critical perspectives on brands
1
Die Betriebswirtschaft / DBW-Depot
1
Die Betriebswirtschaft, DBW-Depot
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ECONIS (ZBW)
112
OLC EcoSci
73
RePEc
43
Other ZBW resources
38
USB Cologne (EcoSocSci)
13
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21
Effective human resource management in the sales force
Darmon, René Y.
-
1992
Persistent link: https://www.econbiz.de/10004157307
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22
Management des ressources humaines des forces de vente
Darmon, René Y.
-
1993
Persistent link: https://www.econbiz.de/10004568655
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23
Leading the sales force : a dynamic management process
Darmon, René Y.
-
2007
Persistent link: https://www.econbiz.de/10004874564
Saved in:
24
La vente : de la persuasion à la nègociation commerciale
Darmon, René Y.
-
2008
-
2. éd.
Persistent link: https://www.econbiz.de/10004941209
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25
Evoked set: Myth or reality?
Petrof, John V.
;
Daghfous, Naoufel
- In:
Business Horizons
39
(
1996
)
3
,
pp. 72-77
Persistent link: https://www.econbiz.de/10005326868
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26
Small business management : concepts and techniques for improving decisions
Petrof, John V.
;
Carusone, Peter S.
;
MacDavid, John E.
-
1972
Persistent link: https://www.econbiz.de/10004648177
Saved in:
27
Relationship Marketing -- The Emperor in Used Clothes
Petrof, John V.
- In:
Business horizons
41
(
1998
)
2
,
pp. 79-82
Persistent link: https://www.econbiz.de/10006200508
Saved in:
28
Relationship Marketing: The Wheel Reinvented?
Petrof, John V.
- In:
Business horizons
40
(
1997
)
6
,
pp. 26-31
Persistent link: https://www.econbiz.de/10006202646
Saved in:
29
Evoked Set: Myth or Reality?
Petrof, John V.
;
Daghfous, Naoufel
- In:
Business horizons
39
(
1996
)
3
,
pp. 72-77
Persistent link: https://www.econbiz.de/10006207804
Saved in:
30
Relationship marketing: the wheel reinvented?
Petrof, John V.
- In:
Business Horizons
40
(
1997
)
6
,
pp. 26-31
Persistent link: https://www.econbiz.de/10005438988
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